Diaper Bags for modern parents. Ju-Ju-Be diaper bags are built to fit everything baby needs – while being stylish and fun. If you want the best diaper bag, or the cutest diaper bag, or the most functional diaper bag, there's only one place to go...Ju-Ju-Be. It did start with diaper bags but it now has blossomed into purses, handbags, tote bags, shopping bags, laptop bags, and all sorts of other bags that will make your friends jealous. Did we really say that out loud? Check 'em out for yourself!