Christina Rein, a mother of three, had become accustomed to carrying around oversized, unfashionable diaper bags. Not wanting to give up style over substance, Rein developed a smaller, more convenient diaper bag that she could tuck into her favorite designer purse but still protect and organize diapers and wipes. She ended up creating a whole new niche in the diaper bag industry with a smaller, stylish bag that was a perfect union for fashion forward moms on-the-go.
Diapees & Wipees
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