Make sure that both the bath toys you use and all the soaps, shampoos and lotions are safe to use on your baby. Chemicals in traditional baby care products are easily absorbed through the skin. Organic is the key and USDA Organic is even better. These wonderful organic products work as well or better as their drugstore counterparts and thanks to essential oils, they smell amazing too (unless you prefer unscented because we have that too!)
Some terrific brands include Mambino Organics, MDMoms, Earth Mama Angel Baby, Episencial, and Little Twig.