For those of you who are not aware of the controversy, Motrin put out an online "ad" which in all likelihood was simply a publicity stunt, which basically mocked babywearing. The ad would appeal to more mainstream parents who have a preference for strollers and a more detached parenting styles, but feel compelled to make an attempt at babywearing because so many celebrities are doing it and many major retailers now carry slings and carriers and somebody, somewhere is wearing a baby every where you look.
The fact is, however that babywearing has very real psychological and physiological benefits for both baby and mom and that is precisely why it has grown in popularity, rather than simply being a "trend". It is an offensive ad but as they say, there is no such thing as bad press, right? I know I will never buy a Motrin product.
Check out this great post on the Motrin/babywearing issue and then watch the original video and a couple of great comeback videos that started twitter and the blogosphere afire a few days ago:
The original Motrin moms anti-babywearing video that caused all the ruckus:
The best comeback of all: